Brand guide

Brand guide

LEVA Mind


A balance between calm and energy. Natural base tones give space and rest; warm accents bring liveliness and personality.

Brand colors

The foundation


Olive Green and Ivory are the base of LEVA Mind. Ivory is the background everywhere.

Olive Green

#6F7C59 · 35%

Ivory

#F4F1E1 · 40%

Neutral supporters

Structure & contrast


Soft, timeless tones for rest, structure and contrast. Dark Forest is for text, icons and fine lines; Warm Sand for subtle dividers and details. The background is always Ivory.

Dark Forest

#3E4138 · 10%

Warm Sand

#EAE4D6 · 7%

Accent colors

Energy & personality


Three warm accents, used sparingly: Terracotta Coral for calls to action, Dusty Mauve for collections, Soft Mustard for highlights and labels.

Terracotta Coral

#D16666 · 2% · main accent

Dusty Mauve

#9D8189 · 3% · collections

Soft Mustard

#E7D8A3 · 3% · secondary

Typography

Two typefaces


Cormorant Garamond for titles, always in Olive Green. Questrial for body text, always in Dark Forest for optimal readability and softness.

Titles · Cormorant Garamond

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5 · label

Body · Questrial

This is sample text. Body copy is set in Questrial, in Dark Forest on Ivory or Warm Sand, for optimal readability and softness. Links keep the text color with a soft olive underline.

Small text, captions and meta information.

Rest, balance and recognition.

Buttons & labels

Components


Olive Green for standard buttons, Terracotta Coral for the one call to action that matters most. Soft Mustard for labels and badges.

Standard

Call to action

Outline

Badge

New